Copyright © 1984-2017 Executive Decision Systems, Inc. and The Guld Resource Group, LLC. The data, formulas, and other content in these materials are the property of Executive Decision Systems, Inc. and The
Guld Resource Group, LLC and are protected by copyright and other intellectual property laws. No part of these materials may be reproduced, distributed, or used in any way without a license agreement or other
written consent of The Guld Resource Group, LLC permitting such use. All rights reserved. To report violations, please call (804) 356-7006.
Presented To:
Presented By:
_PresentedTo
_PresentedBy
_PresentedBusiness
Copyright © 1984-2017 Executive Decision Systems, Inc.
and The Guld Resource Group, LLC
-CONFIDENTIAL-
Team Commitment
2
The following proposal will be submitted to
_Client’s Name
Your department will be involved in providing these services. Please read our proposal, recommend and bring
to our attention any ways in which you feel we can more adequately satisfy our client’s needs. When you are
prepared to commit to our clients the necessary effort to make them “more than satisfied,” with the results of
our plan, please sign the following certification on behalf of you and your team.
Date
Date
Date
Date
_TeamName2 _TeamTitle2
_TeamName3 _TeamTitle3
_TeamName4 _TeamTitle4
_TeamName1 _TeamTitle1
Copyright © 1984-2017 Executive Decision Systems, Inc.
and The Guld Resource Group, LLC
-CONFIDENTIAL-
1
st
Tier
_Defense from Marketing Warfare
#1 in Market Revenue
2
nd
Tier
#2 in Market Revenue
3
rd
Tier
#3 in Market Revenue
4
th
Tier
#4 in Market Revenue
_Offense from Marketing Warfare
_Flanker from Marketing Warfare _Guerrilla from Marketing Warfare
1. How long have you been in business?
How many locations?
_Q1Page2
_1b
Plans to Expand?
_Plans
Marketplace Competition
3
2. Who is your main competition?
_Answer from question 4a1, page 2 of database
_
_Answer from question 4b1, page 2 of database
_
A. What are their strengths?
B. What are their weaknesses?
_Answer from question 4a2, page 2 of database
_
_
_Answer from question 4b2, page 2 of database
_
_
_Answer from question 4a3, page 2 of database
_
_
_Answer from question 4b3, page 2 of database
_
_
Copyright © 1984-2017 Executive Decision Systems, Inc.
and The Guld Resource Group, LLC
-CONFIDENTIAL-
3. What are the biggest misconceptions consumers have about your business?
4. What are your most distinctive selling advantages?
_Answer from question 2, page 2 of database
_
_
_Answer from question 2 this is the detail, page 2 of database
_
_
If you had the power to improve three things in your marketing, what would they be in order of their priority?
1. 2. 3.
_1
st
objective, Marketing Objective _2
nd
objective, Marketing Objective _3
rd
objective, Marketing Objective
Grow New Traffic/Lead Calls
Improve Reputation and Listing Management
Establish a Quarterly Spike/Seasonal Campaign
Expand Target Consumers (by age, sex, geography)
Other:
Utilize Co-op/Vendor Dollars
Retain/Recapture Consumers
Change Consumer Attitudes
Maintain Market Dominance
Develop Database Marketing (Email & Text)
Enhance Website (Mobile, Responsive, SEO, SEM)
Make Promotional Events Stronger
Increase Market Share
Promote Off-price Items/Services
Develop Digital/Mobile/Social Strategies
Feature Specific Products/Services
Develop Specially Staged Events
Introduce New Department/Products/Services
Elevate Business Brand/Image
Product/Service
Call Attention To Brands/Private Labels Carried
Promotion
Initiate Cause Marketing Programs
Consumer
Increase Frequency of Customer Visits
Brand
4
Copyright © 1984-2017 Executive Decision Systems, Inc.
and The Guld Resource Group, LLC
-CONFIDENTIAL-
6. a. What are your poorest performing months?
b. What are your best performing months?
7. a. What is the most frequent compliment that you get?
_Poorest months
_Best months
b. What is the most frequent complaint that you get?
_Compliment, question 10a
_Compliment, question 10b
c. What are your best performing days?
_Best days
5. What image do you want your company’s name to project to your consumers?
Does your current slogan project the same image?
_What Image
_
_
_
_Slogan Same Image
Current company slogan
_Current Slogan
8. What digital marketing strategies are you
currently utilizing? What are your goals and how
do you measure the effectiveness?
9. Do you have a social media strategy (i.e. Facebook,
Google+, Twitter, Instagram, etc.)? If so, what are your
goals and how do you measure the effectiveness?
_Digital Marketing Strategies _Social Media Strategies
5
Copyright © 1984-2017 Executive Decision Systems, Inc.
and The Guld Resource Group, LLC
-CONFIDENTIAL-
II. Determining a business’ needed investment in target.
A. What percentage of your “targetconsumers are Men?
Women?
B. What is the perceived income of your “target” consumer’s household?
III. Lenograph
HAVE
WANT
_men
_women
12-18 19-25 26-35 36-45 46-55 56+
_12-18 Have _19-25 Have _26-35 Have _36-45 Have _46-55 Have _56+ Have
_12-18 Want _19-25 Want _26-35 Want _36-45 Want _46-55 Want _56+ Want
A Lenograph is a picture of consumption by target values expressed by ratings 1-10, ten being highest.
C. How else would you describe your ideal “targetconsumer (i.e. geo-targeting, home value, behavior,
lifestyle, interests, family structure, etc)?
_Ideal Target
6
Under $50K $50-99K $100K-149K $150K Plus
TARGET 85%
Under $50K $50K-$99K $100K-$149K $150K Plus
Copyright © 1984-2017 Executive Decision Systems, Inc.
and The Guld Resource Group, LLC
-CONFIDENTIAL-
I. Determination of Total Advertising Investment (TAI). This is what the client should put back in their business
for reinvestment.
_Est. Stretch Sales next 12
Stretch Gross Sales Goals
Next 12 Months
C.
Adv % of Gross Sales
_% Stretch Sales next 12
/
Stretch Goal
Total Adv Investment
Stretch Goal Adv Inv.
=
Total Adv Investment
Next 12 Months
_Total Adv Inv next 12 months
Adv % of Gross Sales
_% Gross Sales next 12
Estimated Gross Sales next 12 mos.
_Estimated Gross Sales next 12
/ =
B.
A. Previous Year’s Media Allocation
Total Adv. Investment
_Newspaper Past TAI
_Radio Past TAI
_Television Past TAI
_Billboards Past TAI
_Direct Mail Past TAI
_Yellow Pages Past TAI
_Cable Past TAI
_Media/Digital/Internet Past TAI
_Other Past TAI
_Total Media Investment
Proposed 12 Month Media Allocation:
_ProposedValue1
_ProposedValue2
_ProposedValue3
_ProposedValue4
_ProposedValue5
_ProposedValue6
_ProposedValue7
_ProposedValue8
_ProposedValue9
_ProposedValueTotal
_ProposedLabel1
_ProposedLabel2
_ProposedLabel3
_ProposedLabel4
_ProposedLabel5
_ProposedLabel6
_ProposedLabel7
_ProposedLabel8
_ProposedLabel9
Total Adv. Investment
_LastYearLabel1
_LastYearLabel2
_LastYearLabel3
_LastYearLabel4
_LastYearLabel5
_LastYearLabel6
_LastYearLabel7
_LastYearLabel8
_LastYearLabel9
7
Copyright © 1984-2017 Executive Decision Systems, Inc.
and The Guld Resource Group, LLC
-CONFIDENTIAL-
Total Advertising Investment (TAI): _PrevYrAlloc
8
Previous Years Media Allocation
35%
14%
6%
8%
8%
8%
8%
8%
5%
Value 1
Value 2
Value 3
Value 4
Value 5
Value 6
Value 7
Value 8
Value 9
Copyright © 1984-2017 Executive Decision Systems, Inc.
and The Guld Resource Group, LLC
-CONFIDENTIAL-
Total Advertising Investment (TAI): _PrevYrAlloc
9
Proposed 12 Month Media Allocation
35%
14%
6%
8%
8%
8%
8%
8%
5%
Value 1
Value 2
Value 3
Value 4
Value 5
Value 6
Value 7
Value 8
Value 9
Copyright © 1984-2017 Executive Decision Systems, Inc.
and The Guld Resource Group, LLC
-CONFIDENTIAL-
Replace this text with station/consumer information and/or customized research.
Profile of Consumers
10
Copyright © 1984-2017 Executive Decision Systems, Inc.
and The Guld Resource Group, LLC
-CONFIDENTIAL-
Replace this text with your creative strategies.
Marketing Strategies
11
Copyright © 1984-2017 Executive Decision Systems, Inc.
and The Guld Resource Group, LLC
-CONFIDENTIAL-
Replace this text with the audio portion of your concept.
Creative Concepts I
Title:
Length:
Script:
12
Copyright © 1984-2017 Executive Decision Systems, Inc.
and The Guld Resource Group, LLC
-CONFIDENTIAL-
Replace this text with the audio portion of your concept.
Creative Concepts II
Title:
Length:
Script:
13
Copyright © 1984-2017 Executive Decision Systems, Inc.
and The Guld Resource Group, LLC
-CONFIDENTIAL-
Replace this text with your Digital/Mobile/Social strategies.
Digital/Mobile/Social Strategies
14
Copyright © 1984-2017 Executive Decision Systems, Inc.
and The Guld Resource Group, LLC
-CONFIDENTIAL-
15
Long Range Strategic Plans
SATURATION
PENETRATION
DOMINANCE
13 WEEKS
26 WEEKS
52 WEEKS
AWARENESS
RECOGNITION
ACCEPTANCE
Copyright © 1984-2017 Executive Decision Systems, Inc.
and The Guld Resource Group, LLC
-CONFIDENTIAL-
16
Long-term investments placed for a year usually
achieve lower rates.
Advertising “Away from the Clutter” gains the
competitive edge.
All successful businesses consider long-range
strategic planning a smart business decision.
Advantages to
Long-Range Strategic Planning
Consistent continuity creates lasting impressions,
not short-term attention.
Consistent advertising creates the image of
credibility and stability.
Copyright © 1984-2017 Executive Decision Systems, Inc.
and The Guld Resource Group, LLC
-CONFIDENTIAL-
17
Proposed Schedule Plan A
BUDGET BREAKOUT BY MONTH (For Next 12 Months)
Proposed Media Plan
Spike Months
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
_Station Name
Brand
Equity
Months
Slow Months
Copyright © 1984-2017 Executive Decision Systems, Inc.
and The Guld Resource Group, LLC
-CONFIDENTIAL-
Proposed Schedule Plan A
18
Spike
Monthly
Schedule
Build
Brand
Equity
Monthly
Schedule
Slow
Performing
Monthly
Schedule
STATION DAYS DAYPART
WEEKLY
COMMERCIALS
TOTAL # OF
COMMERCIALS:
#WEEKS/MONTH:
AVG SPIKE INVESTMENT:
STATION DAYS DAYPART
WEEKLY
COMMERCIALS
TOTAL # OF
COMMERCIALS:
#WEEKS/MONTH:
CONTINUITY INVESTMENT:
STATION DAYS DAYPART
WEEKLY
COMMERCIALS
TOTAL # OF
COMMERCIALS:
#WEEKS/MONTH:
BASE INVESTMENT:
Copyright © 1984-2017 Executive Decision Systems, Inc.
and The Guld Resource Group, LLC
-CONFIDENTIAL-
Brand Equity Schedule
Monthly Station Summary
_Station Name
Proposed Schedule Plan A
19
Market:
Average Monthly Broadcast Reach:
Average Monthly Broadcast Frequency:
Average Monthly Digital Gross Impressions:
Average Monthly Advertising Investment:
Average Daily Investment:
_Reach
_Frequency
City _Market
_# of commercials
_Avg Daily Investment
_Avg Monthly Invmt
Copyright © 1984-2017 Executive Decision Systems, Inc.
and The Guld Resource Group, LLC
-CONFIDENTIAL-
Break Even Analysis Plan A
20
A. Average sale (ticket, transaction, invoice) =
B. Gross profit margin on average sale (sale less variable costs) =
C. Closing or conversion rate =
D. Projected prospect value ( = A * B * C ) =
E. Client base monthly advertising investment =
F. Monthly prospects needed to pay for advertising investment ( = E / D ) =
G. Monthly # of sales from prospects needed to break even ( = F * C ) =
H. Gross sales per month needed to break even ( = G * A ) =
I. Number of months to run in proposed marketing plan =
J. Additional gross sales per year needed to break even ( = H * I ) =
_Avg Sale
_Gross Profit
_Closing Percentage
_Prospect Value
_Avg Monthly Media
_Prospects needed
_# of sales from prospects
_Gross Profit on sales per week
_ PlanAMonths
_ PlanAAdditionalGrossSales
Copyright © 1984-2017 Executive Decision Systems, Inc.
and The Guld Resource Group, LLC
-CONFIDENTIAL-
21
Lifetime Value Analysis Plan A
A. Average sale (ticket, transaction, invoice) =
B. Times gross profit margin on average sale (sale less variable costs) =
C. Equals gross profit per average sale ( A * B ) =
D. Times the average repeat sales per year (per customer/client) =
E. Equals the average customer/client value per year ( C * D ) =
F. Times the average number of years of patronage =
G. Equals the lifetime value of one customer/client ( E * F ) =
H. So if your base monthly advertising investment averages =
I. Then monthly customers/clients needed to break even ( H / G ) =
_Avg Sale
_Gross Profit Margin
_Gross Profit Per Sale
_Avg Repeat Sales
_Avg Customer Value
_Years of Patronage
_Lifetime Value Per Customer
_Monthly Investment Avg
_ Prospects Needed to Break Even
Copyright © 1984-2017 Executive Decision Systems, Inc.
and The Guld Resource Group, LLC
-CONFIDENTIAL-
Digital ROI Calculator Plan A
22
A. Monthly Digital Investment =
B. Cost Per Thousand ( CPM ) =
C. Monthly Impressions ( = A / B * 1,000 ) =
D. Click Through Rate ( .01%, .1%, etc.) =
E. Monthly # Clicks ( = C * D ) =
F. Cost Per Click ( = A / E ) =
G. Sales Conversion Percentage ( 2%, 10%, etc.) =
H. Monthly Number of Conversions ( = E * G ) =
I. Cost per Conversion ( = A / H ) =
J. Project Gross Profit Per Conversion ($100, $1,000, etc.) =
K. Monthly Gross Profit Generated From all Conversions ( = H * J ) =
L. $ Monthly Return on Investment ( = K A ) =
M. % Monthly Return on Investment ( = L / A ) =
_Monthly Digital Investment
_Cost Per Thousand
_Monthly Impressions
_Click Through Rate
_Monthly Clicks
_Cost Per Click
_Sales Conversion Percentage
_Monthly Conversions
_ Cost Per Conversion
_ Proj GP Per Conversion
_ Monthly GP
_ Monthly ROI
_ Percent Monthly ROI
Copyright © 1984-2017 Executive Decision Systems, Inc.
and The Guld Resource Group, LLC
-CONFIDENTIAL-
23
Proposed Schedule Plan B
BUDGET BREAKOUT BY MONTH (For Next 12 Months)
Proposed Media Plan
Spike Months
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
_Station Name
Brand
Equity
Months
Slow Months
Copyright © 1984-2017 Executive Decision Systems, Inc.
and The Guld Resource Group, LLC
-CONFIDENTIAL-
Proposed Schedule Plan B
24
Spike
Monthly
Schedule
Build
Brand
Equity
Monthly
Schedule
Slow
Performing
Monthly
Schedule
STATION DAYS DAYPART
WEEKLY
COMMERCIALS
TOTAL # OF
COMMERCIALS:
#WEEKS/MONTH:
AVG SPIKE INVESTMENT:
STATION DAYS DAYPART
WEEKLY
COMMERCIALS
TOTAL # OF
COMMERCIALS:
#WEEKS/MONTH:
CONTINUITY INVESTMENT:
STATION DAYS DAYPART
WEEKLY
COMMERCIALS
TOTAL # OF
COMMERCIALS:
#WEEKS/MONTH:
BASE INVESTMENT:
Copyright © 1984-2017 Executive Decision Systems, Inc.
and The Guld Resource Group, LLC
-CONFIDENTIAL-
Brand Equity Schedule
Monthly Station Summary
_Station Name
Proposed Schedule Plan B
25
Market:
Average Monthly Broadcast Reach:
Average Monthly Broadcast Frequency:
Average Monthly Digital Gross Impressions:
Average Monthly Advertising Investment:
Average Daily Investment:
_Frequency
City _Market
_# of commercials
_Avg Daily Investment
_Avg Monthly Invmt
_Reach
Copyright © 1984-2017 Executive Decision Systems, Inc.
and The Guld Resource Group, LLC
-CONFIDENTIAL-
Break Even Analysis Plan B
26
A. Average sale (ticket, transaction, invoice) =
B. Gross profit margin on average sale (sale less variable costs) =
C. Closing or conversion rate =
D. Projected prospect value ( = A * B * C ) =
E. Client base monthly advertising investment =
F. Monthly prospects needed to pay for advertising investment ( = E / D ) =
G. Monthly # of sales from prospects needed to break even ( = F * C ) =
H. Gross sales per month needed to break even ( = G * A ) =
I. Number of months to run in proposed marketing plan =
J. Additional gross sales per year needed to break even ( = H * I ) =
_Avg Sale
_Gross Profit
_Closing Percentage
_Prospect Value
_Avg Monthly Media
_Prospects needed
_# of sales from prospects
_Gross Profit on sales per week
_ Plan A Months
_ Plan A Additional Gross Sales
Copyright © 1984-2017 Executive Decision Systems, Inc.
and The Guld Resource Group, LLC
-CONFIDENTIAL-
27
Lifetime Value Analysis Plan B
A. Average sale (ticket, transaction, invoice) =
B. Times gross profit margin on average sale (sale less variable costs) =
C. Equals gross profit per average sale ( A * B ) =
D. Times the average repeat sales per year (per customer/client) =
E. Equals the average customer/client value per year ( C * D ) =
F. Times the average number of years of patronage =
G. Equals the lifetime value of one customer/client ( E * F ) =
H. So if your base monthly advertising investment averages =
I. Then monthly customers/clients needed to break even ( H / G ) =
_Avg Sale
_Gross Profit Margin
_Gross Profit Per Sale
_Avg Repeat Sales
_Avg Customer Value
_Years of Patronage
_Lifetime Value Per Customer
_Monthly Investment Avg
_ Prospects Needed to Break Even
Copyright © 1984-2017 Executive Decision Systems, Inc.
and The Guld Resource Group, LLC
-CONFIDENTIAL-
Digital ROI Calculator Plan B
28
A. Monthly Digital Investment =
B. Cost Per Thousand ( CPM ) =
C. Monthly Impressions ( = A / B * 1,000 ) =
D. Click Through Rate ( .01%, .1%, etc.) =
E. Monthly # Clicks ( = C * D ) =
F. Cost Per Click ( = A / E ) =
G. Sales Conversion Percentage ( 2%, 10%, etc.) =
H. Monthly Number of Conversions ( = E * G ) =
I. Cost per Conversion ( = A / H ) =
J. Project Gross Profit Per Conversion ($100, $1,000, etc.) =
K. Monthly Gross Profit Generated From all Conversions ( = H * J ) =
L. $ Monthly Return on Investment ( = K A ) =
M. % Monthly Return on Investment ( = L / A ) =
_Monthly Digital Investment
_Cost Per Thousand
_Monthly Impressions
_Click Through Rate
_Monthly Clicks
_Cost Per Click
_Sales Conversion Percentage
_Monthly Conversions
_ Cost Per Conversion
_ Proj GP Per Conversion
_ Monthly GP
_ Monthly ROI
_ Percent Monthly ROI
Copyright © 1984-2017 Executive Decision Systems, Inc.
and The Guld Resource Group, LLC
-CONFIDENTIAL-
29
For the benefit of the client,
agrees to develop a marketing strategy to help:
Station Name
Plan A
1.
2.
3.
_Objective #1 Marketing Warfare
_Objective #2 Marketing Warfare
_Objective #3 Marketing Warfare
In return for fulfilling stated goals,
Client may cancel after 13 weeks from schedule start date with two weeks’ notice and no short rate. This offer is good for 10 business days from the date of presentation. In
accordance with Paragraphs 49 and 50 of United States Federal Communications Commission Report and Order No. FCC 07-217, this station will not discriminate in any
contract for advertising on the basis of race or ethnicity, and all such contracts will be evaluated, accepted, negotiated and completed without regard to race or ethnicity.
Analysis of Schedule:
AVERAGE MONTHLY CLIENT INVESTMENT
AVERAGE DAILY CLIENT INVESTMENT
Thank you for your trust and confidence.
FLIGHT DATES:
agrees to invest in the following long-term plan:
_Client Name
_Avg Monthly investment
_Avg Daily investment
Media Jan Feb March April May June July Aug S ept Oct Nov Dec
-$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$
Accepted for
Accepted forDate
Date
Copyright © 1984-2017 Executive Decision Systems, Inc.
and The Guld Resource Group, LLC
-CONFIDENTIAL-
30
For the benefit of the client,
agrees to develop a marketing strategy to help:
Station Name
Plan B
1.
2.
3.
_Objective #1 Marketing Warfare
_Objective #2 Marketing Warfare
_Objective #3 Marketing Warfare
In return for fulfilling stated goals,
Client may cancel after 13 weeks from schedule start date with two weeks’ notice and no short rate. This offer is good for 10 business days from the date of presentation. In
accordance with Paragraphs 49 and 50 of United States Federal Communications Commission Report and Order No. FCC 07-217, this station will not discriminate in any
contract for advertising on the basis of race or ethnicity, and all such contracts will be evaluated, accepted, negotiated and completed without regard to race or ethnicity.
Analysis of Schedule:
AVERAGE MONTHLY CLIENT INVESTMENT
AVERAGE DAILY CLIENT INVESTMENT
Thank you for your trust and confidence.
FLIGHT DATES:
agrees to invest in the following long-term plan:
_Client Name
_Avg Monthly investment
_Avg Daily investment
Media Jan Feb March April May June July Aug S ept Oct Nov Dec
-$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$
Accepted for
Accepted forDate
Date
Copyright © 1984-2017 Executive Decision Systems, Inc.
and The Guld Resource Group, LLC
-CONFIDENTIAL-
Client Policy Agreement
31
We have an agreement, which we will discuss with all
of our business partners and review throughout the year
1. We will conduct a confidential needs analysis (Database) to gain a complete understanding of your business, your
market and your stated objectives.
2. You will be supplied with a customized Summary of Conclusions and Recommendations (SCR) that is tailored to
help you achieve your business goals.
3. You can be sure that your Marketing Representative will be professional, objective and totally focused on your
needs (vs. what’s only in the best interest of the station group).
4. You will be offered total production and digital services and once complete, we will provide all creative to you for
your final approval before going on-air or on-line.
5. The order will be placed as requested and you can expect a duplicate of your submitted broadcast schedules and
net figures so that you know all times and costs.
6. You will be contacted following the first week on air to ensure that everything is running as scheduled.
7. You will be provided with the latest qualitative research and will be continuously updated on relevant market
information and changes.
8. You can expect an exceptional customer experience including follow-through on all promises made and prompt
return phone calls.
9. While we will be in constant contact, you will be asked to formally evaluate our performance and your results every
3, 6, 9 and 12 months.
10. If any of the above conditions are not met, please contact ___________________ at _____________________.
_Salesperson _PhoneNumber
_Station NameAt
Copyright © 1984-2017 Executive Decision Systems, Inc.
and The Guld Resource Group, LLC
-CONFIDENTIAL-
Sales Service Agreement
32
The Marketing Representative has a full understanding of my business needs, goals and objectives.
He/she has been in constant contact to make sure that the program is running as planned.
Statement/Invoice questions have been handled in a timely fashion.
Client calls have been returned within a reasonable time frame.
Promises have been kept and commitments have been honored at all times.
The overall service experience rating I would give my Marketing Representative.
The marketing program has met my expectations given the time period it has been running.
How likely I would be to recommend someone else to this group.
The Sales Service Agreement is part of our Consumer Satisfaction Index Program (CSI) which is meant to build and serve long-term alliances. Please help
me know how well we are servicing you by grading each of the following segments 1 to 5 with 5 being the highest. Place the chosen number on each line.
CONTINUOUS BASIC SERVICE
Signed by ClientSigned by Account Executive Date Date
This agreement is between
_Station Name &
_Company Name