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Presented To:

Presented By:

_PresentedTo

_PresentedBy

_PresentedBusiness

and The Guld Resource Group, LLC

-CONFIDENTIAL-

Team Commitment

2

The following proposal will be submitted to

_Client’s Name

Your department will be involved in providing these services. Please read our proposal, recommend and bring

to our attention any ways in which you feel we can more adequately satisfy our client’s needs. When you are

prepared to commit to our clients the necessary effort to make them “more than satisfied,” with the results of

our plan, please sign the following certification on behalf of you and your team.

Date

_TeamName2 _TeamTitle2

_TeamName3 _TeamTitle3

_TeamName4 _TeamTitle4

_TeamName1 _TeamTitle1

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1

st

Tier

_Defense from Marketing Warfare

#1 in Market Revenue

2

nd

Tier

#2 in Market Revenue

3

rd

Tier

#3 in Market Revenue

4

th

Tier

#4 in Market Revenue

_Offense from Marketing Warfare

_Flanker from Marketing Warfare _Guerrilla from Marketing Warfare

1. How long have you been in business?

How many locations?

_Q1Page2

_1b

Plans to Expand?

_Plans

Marketplace Competition

3

2. Who is your main competition?

_Answer from question 4a1, page 2 of database

_

_Answer from question 4b1, page 2 of database

_

A. What are their strengths?

B. What are their weaknesses?

_Answer from question 4a2, page 2 of database

_

_Answer from question 4b2, page 2 of database

_

_Answer from question 4a3, page 2 of database

_

_Answer from question 4b3, page 2 of database

_

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3. What are the biggest misconceptions consumers have about your business?

4. What are your most distinctive selling advantages?

_Answer from question 2, page 2 of database

_

_Answer from question 2 this is the detail, page 2 of database

_

If you had the power to improve three things in your marketing, what would they be in order of their priority?

1. 2. 3.

_1

st

objective, Marketing Objective _2

nd

objective, Marketing Objective _3

rd

objective, Marketing Objective

Grow New Traffic/Lead Calls

Improve Reputation and Listing Management

Establish a Quarterly Spike/Seasonal Campaign

Expand Target Consumers (by age, sex, geography)

Other:

Utilize Co-op/Vendor Dollars

Retain/Recapture Consumers

Change Consumer Attitudes

Maintain Market Dominance

Develop Database Marketing (Email & Text)

Enhance Website (Mobile, Responsive, SEO, SEM)

Make Promotional Events Stronger

Increase Market Share

Promote Off-price Items/Services

Develop Digital/Mobile/Social Strategies

Feature Specific Products/Services

Develop Specially Staged Events

Introduce New Department/Products/Services

Elevate Business Brand/Image

Product/Service

Call Attention To Brands/Private Labels Carried

Promotion

Initiate Cause Marketing Programs

Consumer

Increase Frequency of Customer Visits

Brand

4

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6. a. What are your poorest performing months?

b. What are your best performing months?

7. a. What is the most frequent compliment that you get?

_Poorest months

_Best months

b. What is the most frequent complaint that you get?

_Compliment, question 10a

_Compliment, question 10b

c. What are your best performing days?

_Best days

5. What image do you want your company’s name to project to your consumers?

Does your current slogan project the same image?

_What Image

_

_Slogan Same Image

Current company slogan

_Current Slogan

8. What digital marketing strategies are you

currently utilizing? What are your goals and how

do you measure the effectiveness?

9. Do you have a social media strategy (i.e. Facebook,

Google+, Twitter, Instagram, etc.)? If so, what are your

goals and how do you measure the effectiveness?

_Digital Marketing Strategies _Social Media Strategies

5

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II. Determining a business’ needed investment in target.

A. What percentage of your “target” consumers are Men?

Women?

B. What is the perceived income of your “target” consumer’s household?

III. Lenograph

HAVE

WANT

_men

_women

12-18 19-25 26-35 36-45 46-55 56+

_12-18 Have _19-25 Have _26-35 Have _36-45 Have _46-55 Have _56+ Have

_12-18 Want _19-25 Want _26-35 Want _36-45 Want _46-55 Want _56+ Want

A Lenograph is a picture of consumption by target values expressed by ratings 1-10, ten being highest.

C. How else would you describe your ideal “target” consumer (i.e. geo-targeting, home value, behavior,

lifestyle, interests, family structure, etc)?

_Ideal Target

6

Under $50K $50-99K $100K-149K $150K Plus

TARGET 85%

Under $50K $50K-$99K $100K-$149K $150K Plus

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I. Determination of Total Advertising Investment (TAI). This is what the client should put back in their business

for reinvestment.

_Est. Stretch Sales next 12

Stretch Gross Sales Goals

Next 12 Months

C.

Adv % of Gross Sales

_% Stretch Sales next 12

/

Stretch Goal

Total Adv Investment

Stretch Goal Adv Inv.

=

Total Adv Investment

Next 12 Months

_Total Adv Inv next 12 months

Adv % of Gross Sales

_% Gross Sales next 12

Estimated Gross Sales next 12 mos.

_Estimated Gross Sales next 12

/ =

B.

A. Previous Year’s Media Allocation

Total Adv. Investment

_Newspaper Past TAI

_Radio Past TAI

_Television Past TAI

_Billboards Past TAI

_Direct Mail Past TAI

_Yellow Pages Past TAI

_Cable Past TAI

_Media/Digital/Internet Past TAI

_Other Past TAI

_Total Media Investment

Proposed 12 Month Media Allocation:

_ProposedValue1

_ProposedValue2

_ProposedValue3

_ProposedValue4

_ProposedValue5

_ProposedValue6

_ProposedValue7

_ProposedValue8

_ProposedValue9

_ProposedValueTotal

_ProposedLabel1

_ProposedLabel2

_ProposedLabel3

_ProposedLabel4

_ProposedLabel5

_ProposedLabel6

_ProposedLabel7

_ProposedLabel8

_ProposedLabel9

Total Adv. Investment

_LastYearLabel1

_LastYearLabel2

_LastYearLabel3

_LastYearLabel4

_LastYearLabel5

_LastYearLabel6

_LastYearLabel7

_LastYearLabel8

_LastYearLabel9

7

and The Guld Resource Group, LLC

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Total Advertising Investment (TAI): _PrevYrAlloc

8

Previous Year’s Media Allocation

35%

14%

6%

8%

5%

Value 1

Value 2

Value 3

Value 4

Value 5

Value 6

Value 7

Value 8

Value 9

and The Guld Resource Group, LLC

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Total Advertising Investment (TAI): _PrevYrAlloc

9

Proposed 12 Month Media Allocation

35%

14%

6%

8%

5%

Value 1

Value 2

Value 3

Value 4

Value 5

Value 6

Value 7

Value 8

Value 9

and The Guld Resource Group, LLC

-CONFIDENTIAL-

Replace this text with station/consumer information and/or customized research.

Profile of Consumers

10

and The Guld Resource Group, LLC

-CONFIDENTIAL-

Replace this text with your creative strategies.

Marketing Strategies

11

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-CONFIDENTIAL-

Replace this text with the audio portion of your concept.

Creative Concepts I

Title:

Length:

Script:

12

and The Guld Resource Group, LLC

-CONFIDENTIAL-

Replace this text with the audio portion of your concept.

Creative Concepts II

Title:

Length:

Script:

13

and The Guld Resource Group, LLC

-CONFIDENTIAL-

Replace this text with your Digital/Mobile/Social strategies.

Digital/Mobile/Social Strategies

14

and The Guld Resource Group, LLC

-CONFIDENTIAL-

15

Long Range Strategic Plans

SATURATION

PENETRATION

DOMINANCE

13 WEEKS

26 WEEKS

52 WEEKS

AWARENESS

RECOGNITION

ACCEPTANCE

and The Guld Resource Group, LLC

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16

Long-term investments placed for a year usually

achieve lower rates.

Advertising “Away from the Clutter” gains the

competitive edge.

All successful businesses consider long-range

strategic planning a smart business decision.

Advantages to

Long-Range Strategic Planning

Consistent continuity creates lasting impressions,

not short-term attention.

Consistent advertising creates the image of

credibility and stability.

and The Guld Resource Group, LLC

-CONFIDENTIAL-

17

Proposed Schedule – Plan A

BUDGET BREAKOUT BY MONTH (For Next 12 Months)

Proposed Media Plan

Spike Months

$0

$1,000

$2,000

$3,000

$4,000

$5,000

$6,000

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

_Station Name

Brand

Equity

Months

Slow Months

and The Guld Resource Group, LLC

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Proposed Schedule – Plan A

18

Spike

Monthly

Schedule

Build

Brand

Equity

Monthly

Schedule

Slow

Performing

Monthly

Schedule

STATION DAYS DAYPART

WEEKLY

COMMERCIALS

TOTAL # OF

COMMERCIALS:

#WEEKS/MONTH:

AVG SPIKE INVESTMENT:

STATION DAYS DAYPART

WEEKLY

COMMERCIALS

TOTAL # OF

COMMERCIALS:

#WEEKS/MONTH:

CONTINUITY INVESTMENT:

STATION DAYS DAYPART

WEEKLY

COMMERCIALS

TOTAL # OF

COMMERCIALS:

#WEEKS/MONTH:

BASE INVESTMENT:

and The Guld Resource Group, LLC

-CONFIDENTIAL-

Brand Equity Schedule

Monthly Station Summary

_Station Name

Proposed Schedule – Plan A

19

Market:

Average Monthly Broadcast Reach:

Average Monthly Broadcast Frequency:

Average Monthly Digital Gross Impressions:

Average Monthly Advertising Investment:

Average Daily Investment:

_Reach

_Frequency

City _Market

_# of commercials

_Avg Daily Investment

_Avg Monthly Invmt

and The Guld Resource Group, LLC

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Break Even Analysis – Plan A

20

A. Average sale (ticket, transaction, invoice) =

B. Gross profit margin on average sale (sale less variable costs) =

C. Closing or conversion rate =

D. Projected prospect value ( = A * B * C ) =

E. Client base monthly advertising investment =

F. Monthly prospects needed to pay for advertising investment ( = E / D ) =

G. Monthly # of sales from prospects needed to break even ( = F * C ) =

H. Gross sales per month needed to break even ( = G * A ) =

I. Number of months to run in proposed marketing plan =

J. Additional gross sales per year needed to break even ( = H * I ) =

_Avg Sale

_Gross Profit

_Closing Percentage

_Prospect Value

_Avg Monthly Media

_Prospects needed

_# of sales from prospects

_Gross Profit on sales per week

_ PlanAMonths

_ PlanAAdditionalGrossSales

and The Guld Resource Group, LLC

-CONFIDENTIAL-

21

Lifetime Value Analysis – Plan A

A. Average sale (ticket, transaction, invoice) =

B. Times gross profit margin on average sale (sale less variable costs) =

C. Equals gross profit per average sale ( A * B ) =

D. Times the average repeat sales per year (per customer/client) =

E. Equals the average customer/client value per year ( C * D ) =

F. Times the average number of years of patronage =

G. Equals the lifetime value of one customer/client ( E * F ) =

H. So if your base monthly advertising investment averages =

I. Then monthly customers/clients needed to break even ( H / G ) =

_Avg Sale

_Gross Profit Margin

_Gross Profit Per Sale

_Avg Repeat Sales

_Avg Customer Value

_Years of Patronage

_Lifetime Value Per Customer

_Monthly Investment Avg

_ Prospects Needed to Break Even

and The Guld Resource Group, LLC

-CONFIDENTIAL-

Digital ROI Calculator – Plan A

22

A. Monthly Digital Investment =

B. Cost Per Thousand ( CPM ) =

C. Monthly Impressions ( = A / B * 1,000 ) =

D. Click Through Rate ( .01%, .1%, etc.) =

E. Monthly # Clicks ( = C * D ) =

F. Cost Per Click ( = A / E ) =

G. Sales Conversion Percentage ( 2%, 10%, etc.) =

H. Monthly Number of Conversions ( = E * G ) =

I. Cost per Conversion ( = A / H ) =

J. Project Gross Profit Per Conversion ($100, $1,000, etc.) =

K. Monthly Gross Profit Generated From all Conversions ( = H * J ) =

L. $ Monthly Return on Investment ( = K – A ) =

M. % Monthly Return on Investment ( = L / A ) =

_Monthly Digital Investment

_Cost Per Thousand

_Monthly Impressions

_Click Through Rate

_Monthly Clicks

_Cost Per Click

_Sales Conversion Percentage

_Monthly Conversions

_ Cost Per Conversion

_ Proj GP Per Conversion

_ Monthly GP

_ Monthly ROI

_ Percent Monthly ROI

and The Guld Resource Group, LLC

-CONFIDENTIAL-

23

Proposed Schedule – Plan B

BUDGET BREAKOUT BY MONTH (For Next 12 Months)

Proposed Media Plan

Spike Months

$0

$1,000

$2,000

$3,000

$4,000

$5,000

$6,000

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

_Station Name

Brand

Equity

Months

Slow Months

and The Guld Resource Group, LLC

-CONFIDENTIAL-

Proposed Schedule – Plan B

24

Spike

Monthly

Schedule

Build

Brand

Equity

Monthly

Schedule

Slow

Performing

Monthly

Schedule

STATION DAYS DAYPART

WEEKLY

COMMERCIALS

TOTAL # OF

COMMERCIALS:

#WEEKS/MONTH:

AVG SPIKE INVESTMENT:

STATION DAYS DAYPART

WEEKLY

COMMERCIALS

TOTAL # OF

COMMERCIALS:

#WEEKS/MONTH:

CONTINUITY INVESTMENT:

STATION DAYS DAYPART

WEEKLY

COMMERCIALS

TOTAL # OF

COMMERCIALS:

#WEEKS/MONTH:

BASE INVESTMENT:

and The Guld Resource Group, LLC

-CONFIDENTIAL-

Brand Equity Schedule

Monthly Station Summary

_Station Name

Proposed Schedule – Plan B

25

Market:

Average Monthly Broadcast Reach:

Average Monthly Broadcast Frequency:

Average Monthly Digital Gross Impressions:

Average Monthly Advertising Investment:

Average Daily Investment:

_Frequency

City _Market

_# of commercials

_Avg Daily Investment

_Avg Monthly Invmt

_Reach

and The Guld Resource Group, LLC

-CONFIDENTIAL-

Break Even Analysis – Plan B

26

A. Average sale (ticket, transaction, invoice) =

B. Gross profit margin on average sale (sale less variable costs) =

C. Closing or conversion rate =

D. Projected prospect value ( = A * B * C ) =

E. Client base monthly advertising investment =

F. Monthly prospects needed to pay for advertising investment ( = E / D ) =

G. Monthly # of sales from prospects needed to break even ( = F * C ) =

H. Gross sales per month needed to break even ( = G * A ) =

I. Number of months to run in proposed marketing plan =

J. Additional gross sales per year needed to break even ( = H * I ) =

_Avg Sale

_Gross Profit

_Closing Percentage

_Prospect Value

_Avg Monthly Media

_Prospects needed

_# of sales from prospects

_Gross Profit on sales per week

_ Plan A Months

_ Plan A Additional Gross Sales

and The Guld Resource Group, LLC

-CONFIDENTIAL-

27

Lifetime Value Analysis – Plan B

A. Average sale (ticket, transaction, invoice) =

B. Times gross profit margin on average sale (sale less variable costs) =

C. Equals gross profit per average sale ( A * B ) =

D. Times the average repeat sales per year (per customer/client) =

E. Equals the average customer/client value per year ( C * D ) =

F. Times the average number of years of patronage =

G. Equals the lifetime value of one customer/client ( E * F ) =

H. So if your base monthly advertising investment averages =

I. Then monthly customers/clients needed to break even ( H / G ) =

_Avg Sale

_Gross Profit Margin

_Gross Profit Per Sale

_Avg Repeat Sales

_Avg Customer Value

_Years of Patronage

_Lifetime Value Per Customer

_Monthly Investment Avg

_ Prospects Needed to Break Even

and The Guld Resource Group, LLC

-CONFIDENTIAL-

Digital ROI Calculator – Plan B

28

A. Monthly Digital Investment =

B. Cost Per Thousand ( CPM ) =

C. Monthly Impressions ( = A / B * 1,000 ) =

D. Click Through Rate ( .01%, .1%, etc.) =

E. Monthly # Clicks ( = C * D ) =

F. Cost Per Click ( = A / E ) =

G. Sales Conversion Percentage ( 2%, 10%, etc.) =

H. Monthly Number of Conversions ( = E * G ) =

I. Cost per Conversion ( = A / H ) =

J. Project Gross Profit Per Conversion ($100, $1,000, etc.) =

K. Monthly Gross Profit Generated From all Conversions ( = H * J ) =

L. $ Monthly Return on Investment ( = K – A ) =

M. % Monthly Return on Investment ( = L / A ) =

_Monthly Digital Investment

_Cost Per Thousand

_Monthly Impressions

_Click Through Rate

_Monthly Clicks

_Cost Per Click

_Sales Conversion Percentage

_Monthly Conversions

_ Cost Per Conversion

_ Proj GP Per Conversion

_ Monthly GP

_ Monthly ROI

_ Percent Monthly ROI

and The Guld Resource Group, LLC

-CONFIDENTIAL-

29

For the benefit of the client,

agrees to develop a marketing strategy to help:

Station Name

Plan A

1.

2.

3.

_Objective #1 Marketing Warfare

_Objective #2 Marketing Warfare

_Objective #3 Marketing Warfare

In return for fulfilling stated goals,

Client may cancel after 13 weeks from schedule start date with two weeks’ notice and no short rate. This offer is good for 10 business days from the date of presentation. In

accordance with Paragraphs 49 and 50 of United States Federal Communications Commission Report and Order No. FCC 07-217, this station will not discriminate in any

contract for advertising on the basis of race or ethnicity, and all such contracts will be evaluated, accepted, negotiated and completed without regard to race or ethnicity.

Analysis of Schedule:

AVERAGE MONTHLY CLIENT INVESTMENT

AVERAGE DAILY CLIENT INVESTMENT

Thank you for your trust and confidence.

FLIGHT DATES:

agrees to invest in the following long-term plan:

_Client Name

_Avg Monthly investment

_Avg Daily investment

Media Jan Feb March April May June July Aug S ept Oct Nov Dec

Monthly Totals

-$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$

Accepted for

Accepted forDate

Date

and The Guld Resource Group, LLC

-CONFIDENTIAL-

30

For the benefit of the client,

agrees to develop a marketing strategy to help:

Station Name

Plan B

1.

2.

3.

_Objective #1 Marketing Warfare

_Objective #2 Marketing Warfare

_Objective #3 Marketing Warfare

In return for fulfilling stated goals,

Client may cancel after 13 weeks from schedule start date with two weeks’ notice and no short rate. This offer is good for 10 business days from the date of presentation. In

accordance with Paragraphs 49 and 50 of United States Federal Communications Commission Report and Order No. FCC 07-217, this station will not discriminate in any

contract for advertising on the basis of race or ethnicity, and all such contracts will be evaluated, accepted, negotiated and completed without regard to race or ethnicity.

Analysis of Schedule:

AVERAGE MONTHLY CLIENT INVESTMENT

AVERAGE DAILY CLIENT INVESTMENT

Thank you for your trust and confidence.

FLIGHT DATES:

agrees to invest in the following long-term plan:

_Client Name

_Avg Monthly investment

_Avg Daily investment

Media Jan Feb March April May June July Aug S ept Oct Nov Dec

Monthly Totals

-$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$

Accepted for

Accepted forDate

Date

and The Guld Resource Group, LLC

-CONFIDENTIAL-

Client Policy Agreement

31

We have an agreement, which we will discuss with all

of our business partners and review throughout the year

1. We will conduct a confidential needs analysis (Database) to gain a complete understanding of your business, your

market and your stated objectives.

2. You will be supplied with a customized Summary of Conclusions and Recommendations (SCR) that is tailored to

help you achieve your business goals.

3. You can be sure that your Marketing Representative will be professional, objective and totally focused on your

needs (vs. what’s only in the best interest of the station group).

4. You will be offered total production and digital services and once complete, we will provide all creative to you for

your final approval before going on-air or on-line.

5. The order will be placed as requested and you can expect a duplicate of your submitted broadcast schedules and

net figures so that you know all times and costs.

6. You will be contacted following the first week on air to ensure that everything is running as scheduled.

7. You will be provided with the latest qualitative research and will be continuously updated on relevant market

information and changes.

8. You can expect an exceptional customer experience including follow-through on all promises made and prompt

return phone calls.

9. While we will be in constant contact, you will be asked to formally evaluate our performance and your results every

3, 6, 9 and 12 months.

10. If any of the above conditions are not met, please contact ___________________ at _____________________.

_Salesperson _PhoneNumber

_Station NameAt

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-CONFIDENTIAL-

Sales Service Agreement

32

• The Marketing Representative has a full understanding of my business needs, goals and objectives.

• He/she has been in constant contact to make sure that the program is running as planned.

• Statement/Invoice questions have been handled in a timely fashion.

• Client calls have been returned within a reasonable time frame.

• Promises have been kept and commitments have been honored at all times.

• The overall service experience rating I would give my Marketing Representative.

• The marketing program has met my expectations given the time period it has been running.

• How likely I would be to recommend someone else to this group.

The Sales Service Agreement is part of our Consumer Satisfaction Index Program (CSI) which is meant to build and serve long-term alliances. Please help

me know how well we are servicing you by grading each of the following segments 1 to 5 with 5 being the highest. Place the chosen number on each line.

CONTINUOUS BASIC SERVICE

Signed by ClientSigned by Account Executive Date Date

This agreement is between

_Station Name &

_Company Name