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and The Guld Resource Group, LLC
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3. What are the biggest misconceptions consumers have about your business?
4. What are your most distinctive selling advantages?
_Answer from question 2, page 2 of database
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_Answer from question 2 this is the detail, page 2 of database
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If you had the power to improve three things in your marketing, what would they be in order of their priority?
1. 2. 3.
_1
st
objective, Marketing Objective _2
nd
objective, Marketing Objective _3
rd
objective, Marketing Objective
Grow New Traffic/Lead Calls
Improve Reputation and Listing Management
Establish a Quarterly Spike/Seasonal Campaign
Expand Target Consumers (by age, sex, geography)
Other:
Utilize Co-op/Vendor Dollars
Retain/Recapture Consumers
Change Consumer Attitudes
Maintain Market Dominance
Develop Database Marketing (Email & Text)
Enhance Website (Mobile, Responsive, SEO, SEM)
Make Promotional Events Stronger
Increase Market Share
Promote Off-price Items/Services
Develop Digital/Mobile/Social Strategies
Feature Specific Products/Services
Develop Specially Staged Events
Introduce New Department/Products/Services
Elevate Business Brand/Image
Product/Service
Call Attention To Brands/Private Labels Carried
Promotion
Initiate Cause Marketing Programs
Consumer
Increase Frequency of Customer Visits
Brand
4